Find the exact words Pinterest users search — and build pins around them.
Go to Grow & Analyze → 🔑 Keyword Research. Marker 1: type a seed word like "fall nails" into the search box and click "Search keywords" — leave it empty to see the top trends.
Marker 2: narrow results by Region (e.g. United States), Trend type, Category, and Growth % — this surfaces rising searches before they peak. Marker 3: the table ranks keywords by Pinterest popularity with week/month/year growth sparklines.
Tick the checkboxes on the keywords you want (Marker 3), then use Marker 4: "Create pins" generates AI pins from the selected keywords, or "Export CSV" to plan in a spreadsheet. Use the winning phrases in pin titles (main keyword first), descriptions, and board names.