See which pins, boards and accounts actually perform — then do more of it.
Go to Grow & Analyze → 📊 Pinterest Analytics and choose the Pinterest account (top right) and date range. Marker 1: the tabs switch between Analytics, Top Pins, Trends, Breakdowns, plus power tools — "Delete Underperforming Pins" and "Regen Draft".
Marker 2: Impressions (times pins were seen), Outbound Clicks (visits to your site), Saves, and Click-through Rate — each compared against the previous 30 days. A healthy account shows clicks growing faster than impressions.
Marker 3: the chart shows impressions and pin clicks over time (7/14/30/90 days or custom). Open the "Top Pins" tab to rank individual pins — note what your top 5 have in common (topic, template, headline format) and create variations of those winners.